Dreamland Cider

Packaging

Tools Used Adobe InDesign, Adobe Illustrator, Procreate

This brand will be a competitive product for its original and eye-catching design and appeal to the openness of today’s beer and cider consumers to more creative and clever branding and packaging versus the traditional staid branding styles of brands like Molson or Labatts.

 Dreamland Cider appeals to younger educated people, particularly people with playful or creative temperaments, who seek out higher-quality products with personality.

 The product is best described as playful, youthful, and fantastical

 The images of fantastical characters alongside stylized apples bring attention to the essence of the product while appealing to the prospective consumer’s desire for fun and whimsy