GBC
Group of Seven+

Branding

Tools Used Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate

Introduction
GBC Group of Seven +, a students’ extracurricular club through which participating students plan gatherings in local park spaces for open-air art sessions, which focus on art therapy activities centred around Toronto’s natural landscapes as well as providing an opportunity for socializing. Students can enjoy the benefits of art therapy and the therapeutic effects of being in nature.

Mission Statement
GBC Group of Seven+ aims to foster healthy habits that students can use to manage stress by encouraging them to engage in constructive and meaningful dialogue about their emotions, no matter how trivial they may seem, in a natural and welcoming setting.

Values
We believe once students develop the habits of enjoying the natural space and the soothing and therapeutic effect of art, they can start managing their stress levels more efficiently as they incorporate this practice into their daily routines. According to research, a mental breakdown usually happens when people have been neglecting their tiny feelings or stress until it has accumulated to a level people cannot handle anymore.